Did you know you can develop film photos in beer?

Stellas “MOMENTS WORTH MORE” platform is about elevating the everyday. The moments in-between. We captured those moments and developed them in Stella Artois.

We landed on this proactive Idea and immediately made this video to sell it to our team,  followed by the Stella brand team. After they gave us the green light, we mapped out our market plan and started looking for the perfect photographers. As we ramped up to a Montreal launch, Zulu released a similar activation for Henry of Pelham and developing photos in wine. What are the chances? Anyways. This died. I’m not mad, you’re mad. I’m still proud of the idea and the video. Enjoy.