Boston Pizza
FANALYTICS
Fanalytics™ – BP’s proprietary field of study that uses data analysis and research to understand the preferences of sports fans – has proven that watching Sports at Boston Pizza is better than anywhere else.
“Boston Pizza teases unofficial name change to honour Leafs, mock Bruins”
-CityNews
When we looked at the fact that Boston had no further relevance in the 2023 playoffs (sorry, not sorry), and Toronto had finally made it beyond the first round, Fanalytics indicated that this billboard and accompanying name change was the right play.
The Fanalytics™ campaign design was applied in our socials, in-store signage and Boston Pizza’s menu in stores accross the country.
ECD - Cam Boyd
ACDs - Jon Barnes, Jimmy Wei
Art Director - Ben Nusca
Copywriter - Emma Lorenzi